Creating app, web and brochureware content for Barclaycard’s new contactless wearable tech – bPay.

Offering a new era of digital and social innovation for Barclaycard, the bPay wearable tech will appeal to the new digital generation and beyond. Creating ‘Tone of Voice’ alongside not just the in-house UX and UI, but also design teams from Communisis, AKQA, Sapient, IOS and Android.

Wearable tech is about to become a real game changer in the modern world and it was a great experience to work alongside some truly innovative colleagues in creating a single brand voice across online, mobile, app, brochureware, eShop and digital comms.